What clients say

"We have been very pleased with the services we've received from The Branding Iron. As a small patient advocacy organization, we wanted some basic branding protections in place, and John has provided us the ‘just right’ solutions. He did a lot of background work and research and really thoughtfully listened to us to understand our organization and our needs. He provided several options for next best steps and thoroughly explained them to us so that we were confident in our decisions. We're very thankful to have had the opportunity to work with The Branding Iron."

"Super professional and easy to work with way better than when I used to work with legal zoom"

"Mr. Dugger helped my business get a trademark license. He was very informative, easy to communicate with and reasonably priced. I would definitely use him for future services."

"Excellent experience working with John Dugger and The Branding Iron.

John was professional, knowledgeable, responsive, and very easy to work with throughout the trademark process. He took the time to explain the process, the costs, and the different options clearly, and I always felt like I understood what I was paying for and why.

What impressed me most was John’s straightforward and honest approach. He wasn’t simply trying to sell me services; he took the time to explain the strategy behind the different options and helped me understand what made sense for my particular situation.

I would highly recommend John to anyone looking for knowledgeable, professional trademark guidance. He was a pleasure to work with, and I would absolutely reach out to him again if I need trademark services in the future."

"I found John Dugger at The Branding Iron through a recommendation from ChatGPT, of all places! Before reaching out, I had already spoken with over a dozen trademark attorneys and IP agents across Canada and the U.S.—spanning both paid and free consultations. Yet, John offered far more value, clarity, and practical guidance on our very first call than I received from paid consultations elsewhere. I knew right then I wanted to proceed with him.

Beyond his deep expertise and the valuable insider perspective that comes from his time as a former USPTO examiner, John is genuinely a really nice guy and a joy to work with. He’s been consistently responsive and generous with his time, always easy to reach by email, phone, or video– with a smile and practical advice.

His pricing is also among the most competitive and transparent I’ve found. His flat-fee structure covers the full filing, ongoing monitoring, and even a response to the first non-final USPTO Office Action if one arises. Many other lawyers charge separate legal fees for these steps, which can add a few hundred dollars to over a thousand in unexpected costs just to reach registration. Knowing exactly what’s included upfront makes budgeting much easier and provides real peace of mind.

To date, we’ve completed a clearance search and thorough written assessment for several word marks that helped me land on a brand name/word mark I felt confident proceeding with, and we’ve now filed my U.S. trademark application. I couldn’t recommend John and The Branding Iron more highly, and I look forward to partnering with him on many more trademarks and U.S. legal needs as my brand grows. Thanks a million John!"

A note on scope. The Full Filing flat fee includes monitoring the status of your own application through registration, plus one response to the first non-final Office Action. The firm’s separate Trademark Monitoring service, which watches for later third-party filings that may conflict with your mark, is priced separately.