This Privacy Policy explains how The Branding Iron (the "Firm," "we," "us," or "our") collects, uses, shares, and protects information you provide when you visit brandingironlegal.com (the "Site") or otherwise interact with the Firm electronically. We respect your privacy and aim to be straightforward about what we do with your information.
01. Information We Collect
We collect the following kinds of information:
- Information you submit. Your name, email address, phone number, message content, and any other information you provide via the Site's contact form, the trademark filing checklist email form, the consult-booking flow, or by emailing or calling the Firm directly.
- Information collected automatically. When you visit the Site, your browser sends standard technical information including your IP address, browser type and version, device type, operating system, the pages you view, the date and time of your visit, and the referring page or URL. We may collect this through server logs, cookies, and analytics tools.
- Cookies and similar technologies. The Site uses cookies and similar technologies to operate, secure, analyze usage of, and improve the Site. See Section 3 below.
We do not knowingly collect sensitive personal information (such as Social Security numbers, financial account numbers, or health information) through the Site. Please do not submit such information through any Site form.
02. How We Use Your Information
We use the information described above to:
- Deliver the resources you request (for example, sending you the trademark filing checklist after you submit the lead-magnet form);
- Respond to your inquiries and schedule consultations;
- Send you occasional updates from The Branding Iron about trademark law, services, and resources, where you have provided your email for that purpose;
- Operate, maintain, secure, and improve the Site;
- Analyze how visitors use the Site so we can make it more useful;
- Comply with legal obligations and enforce our rights and the rights of others.
03. Cookies & Tracking Technologies
Cookies are small data files stored on your device when you visit a website. We may use cookies and similar technologies that fall into the following categories:
- Strictly necessary — required to operate the Site and deliver requested features;
- Analytics — used to understand how visitors use the Site (for example, which pages are most visited and how long visitors stay);
- Functional — remember preferences such as previously dismissed banners.
Most browsers allow you to refuse or delete cookies through your browser settings. Disabling cookies may affect how the Site functions for you. If we use third-party analytics tools (such as Google Analytics), those tools have their own privacy practices — see Section 4.
04. Third-Party Service Providers
We use trusted third parties to help us operate the Site and deliver services. These providers may process information on our behalf, including:
- Email service providers (to send the checklist and updates);
- Calendar/scheduling tools (such as TidyCal) for booking consultations;
- Web hosting and security providers;
- Analytics tools (such as Google Analytics) to understand Site usage.
- Email automation tools such as MailerLite when you request a deliverable or otherwise sign up for emails.
These providers are bound by their own privacy practices and contractual obligations. We do not sell your personal information to third parties for their independent marketing.
05. How We Share Information
We share the information you provide only as follows:
- With service providers, as described in Section 4, to operate and improve the Site;
- To comply with applicable law, valid legal process, or a lawful request from a government authority;
- To protect the safety, rights, or property of the Firm, its clients, or the public;
- In connection with a sale, merger, or other transfer of the Firm's business, subject to confidentiality obligations.
The Firm does not sell or rent your personal information to advertisers or other third parties.
06. Your Rights & Choices
You may:
- Unsubscribe from email updates at any time by clicking the unsubscribe link in any marketing email or by contacting us at info@brandingironlegal.com;
- Request access to the personal information we hold about you;
- Request correction of inaccurate information;
- Request deletion of your information, subject to applicable legal and ethical retention requirements (see Section 10);
- Adjust your browser cookie settings as described in Section 3.
07. California Residents (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act (as amended by the California Privacy Rights Act) gives you certain rights regarding your personal information, including the right to know what categories of personal information we collect, the right to request deletion, the right to correction, and the right to opt out of "sales" or "sharing" of personal information. The Firm does not sell or share personal information as those terms are defined under California law.
To exercise your California privacy rights, contact info@brandingironlegal.com.
08. EU/UK Residents (GDPR / UK GDPR)
If you are located in the European Economic Area or the United Kingdom, you have certain rights under the General Data Protection Regulation, including the right to access, rectify, erase, restrict, or object to the processing of your personal data, and the right to data portability. Our legal basis for processing is generally your consent (for marketing emails), the legitimate interest of operating and improving the Site, and compliance with legal obligations. To exercise your rights, contact info@brandingironlegal.com.
09. Children's Privacy
The Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at info@brandingironlegal.com and we will take appropriate steps.
10. Data Retention
We retain personal information only as long as necessary for the purposes described in this Policy — including responding to your inquiries, providing the services you request, and complying with applicable legal, ethical, and professional-responsibility obligations (which, for client matters, may extend several years beyond the conclusion of representation).
11. Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. No method of transmission or storage is perfectly secure, however, so we cannot guarantee the absolute security of any information you submit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be communicated through the Site. Your continued use of the Site after the effective date of any change constitutes your acceptance of the updated Policy.
13. Contact Us
For questions about this Privacy Policy, or to exercise any of the rights described above:
The Branding Iron
Franklin, Tennessee
info@brandingironlegal.com · 615.513.8257